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Article
> Have We Really Never Had It This Good? |
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The property press over the last week or two has been
full of stories about how buy-to-let landlords have
never had it so good. Tenant demand is at an all time
high, BTL lenders have returned to the marketplace,
and the collapse of house prices has to be good news
for property investors. Doesn’t it?
Landlords themselves don’t think so. In Upad’s
monthly Rental Confidence Index, just 57% of private
residential landlords said they felt more confident
in the market than this time last month. The figure’s
the same as last month, and it’s the lowest
we’ve seen since May when we were all waiting
for the Chancellor’s axe to fall in the Budget.
What’s
going on? Are landlords just grumpy?
Where
landlords have told us why they’re feeling less
confident, they’ve come up with a huge number
of apparently different reasons. The economy in general
is always a big feature. Landlords who’ve built
a business around housing benefit tenants are about
to see that ended in a sweep of George Osborne’s
dispatch box.
Tenant
arrears are another problem area; around a third of
landlords have faced arrears in the last 12 months.
And then there are void periods. A couple of weeks
ago, we saw ARLA trumpeting “the lowest average
void period ever”, at 3.3 weeks, down from 3.6
weeks. For a landlord with a mortgage to pay, 0.3
weeks (that’s two days in old money) isn’t
going to save the cash flow: a void month costs the
average landlord half their annual profit, so 3 weeks
isn’t something we should be celebrating.
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Beneath all the pile of worries, there’s
one unassailable fact: landlords are completely
at the mercy of their tenants.
With
half the country worried for its job, references
saying “they’ve always paid their
rent on time” are barely worth the paper
they’re written on.
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That’s
why we think that letting a property is no longer
about finding a tenant: it’s about finding the
right tenant. Sticking a card in the newsagent’s
window (or an ad on Gumtree) and hoping someone calls
you just isn’t enough in this climate.
At
Upad, we’re working with our landlords to find
them the tenant they want. Our landlord advisors will
help you (if you want) to craft the perfect ad for
your property, ensuring that when we distribute it
across our huge advertising network (we deal with
950 sites, including Rightmove), you find the person
you’re looking for. It’s the service you’d
expect from a high street agent, but it comes with
an online price. For £69, your property stays
listed until you’ve found the right tenant,
with nothing more to pay when you find them. And we
don’t charge your tenants either.
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If
you just need to find a tenant, Upad doesn’t
make you sign up for months of expensive management
contract: we just find you a tenant. We’ll list
your property on more than 500 UK lettings sites,
including Rightmove, Zoopla, FindaProperty as well
as Gumtree and local media sites in your area.
For
a one-off fee of £69, it stays advertised until
you’ve found a tenant. There are no hidden extras,
no fees for tenants, just your property advertised
everywhere your next tenant might be looking.
Visit www.upad.co.uk to get started.
To
find your next tenant CLICK
HERE |
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My
Property Power Team recommends Upad, the UK's largest
online lettings agent.
Upad's
Rental Property Marketing helps you find a tenant
for your rental property quickly and easily, by
distributing your ad to over 500 top UK property
websites. To find your next tenant
CLICK HERE
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Some
Key Stats
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Upad.co.uk generates on average 14 enquires
per listing.
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Upad.co.uk has built the largest rental property
marketing distribution network in the UK
*
Upad.co.uk has the largest database of private landlord
customers of any online lettings business
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