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> Picture Perfect |
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Did
you know that rental ads with pictures get four times
as many enquiries
as those without? If you want to avoid the dreaded
void and let your
property quickly, there's no doubt that photographs
are key.
Tenants
have told us that the living room is what they most
want to see: unsurprising, as it's the room they'll
spend the most time in awake. Next most important
is the garden. Even if it's just a small terrace,
outside space really adds to the rentability of your
property, so make sure you include a picture of it.
Choosing the right time of day to
take them is one of the most important aspects to
getting a good interior photo. Take them at midday,
and all you'll have is glare from the windows throwing
the rest of the room into shadow. Choose the early
morning or later evening, when the light is softer
and there's less contract between indoors and outdoors.
Drawing the curtains and putting the lights on can
also counteract bright light from outside. And do
turn the flash off: it makes for over-lit spots and
too-dark shadows. Instead, use a tripod to support
the camera while you frame your shot perfectly. Ensure
the camera is straight: pointing upwards or downwards
can distort lines and make the room's proportions
look all wrong. Someone once said that photographing
interiors is “10% creativity and 90% moving
furniture”. Don't feel that you have to include
the whole room or everything in it: it's better to
have a decent picture of part of the room than a terrible
picture that crams everything in.
Arty,
aspirational shots of detail can be great to set the
mood, but a designer doorhandle won't get your property
let. Make sure you include plenty of documentary photos
showing what the accommodation is actually like.
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Before
you take the picture, declutter. That means
tidying up: you'd be amazed how many landlords
don't even bother to do that, and a picture
with the previous tenant's belongings strewn
across it isn't going to get anyone running
round to put down their deposit. But it also
means removing all the small bits and pieces,
pictures, vases and mirrors, that might make
the room look nice when you're in it, but can
make a photograph look over-busy.
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Some
landlords with a lot of similar flats to rent out –
a newly converted house, or a new-build block, for example
– will use the same pictures for all the adverts.
One magnolia-painted bedsit looks very like another,
doesn't it? Not if you're a prospective tenant. Renters
browsing through a lettings website are likely to see
all your properties listed with the same photos: at
best, you look like a landlord who can't be bothered,
and at worst, you look like a fraudster who doesn't
really have a property to rent at all. For the sake
of a few extra minutes, take a picture of every rental
you've got.
If
you're feeling really adventurous, why not use video
too? A short tour of the property can be filmed and
uploaded to YouTube in a couple of minutes, but can
work wonders for your viewings. It not only grabs tenants'
attention, but cuts down on wasted viewings as people
can take a preliminary look around right from their
own living room.
Finally,
assuming you're using a digital camera, take advantage
of the fact. Digital lets you shoot a lot of pictures
with no extra cost, so make sure you give yourself plenty
to choose from so you can get the best shot. And don't
forget to edit: most digital cameras come with some
basic editing software that will let you crop out that
coffee cup you forgot to move and brighten up a dull
picture. Upad landlords can upload up to 20 pictures
to each listing, so you have plenty of space to show
off your property to the max.
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If
you just need to find a tenant, Upad doesn’t
make you sign up for months of expensive management
contract: we just find you a tenant. We’ll list
your property on more than 500 UK lettings sites,
including Rightmove, Zoopla, FindaProperty as well
as Gumtree and Google’s new property listings.
For
a one-off fee of £69, it stays advertised until
you’ve found a tenant. There are no hidden extras,
no fees for tenants, just your property advertised
everywhere your next tenant might be looking.
To
find your next tenant CLICK
HERE |
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My
Property Power Team recommends Upad, the UK's largest
online lettings agent.
Upad's
Rental Property Marketing helps you find a tenant
for your rental property quickly and easily, by
distributing your ad to over 500 top UK property
websites. To find your next tenant CLICK
HERE
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Some
Key Stats
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Upad.co.uk generates on average 14 enquires
per listing.
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Upad.co.uk has built the largest rental property
marketing distribution network in the UK
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Upad.co.uk has the largest database of private landlord
customers of any online lettings business
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