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> Day to Day Marketing |
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Article
kindly supplied by Raymond Moore
www.nutcrackerclinic.com
01789 268999
If
you want to source your own properties, you
need to market yourself and your services. You
cant expect a flood of would be home sellers
to bang on your door or your phone to ring red
hot without you letting your intended audience
know of your existance. Here is list of marketing
essentials and a few tricks you may not have
thought of.
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Must
be eye catching, not too technical and highly targeted
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Must
emphasis the benefits of the customer doing business
with you
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Need
to be a solution offerer rather than a technical
what you do
Public
Relations
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A
free method of marketing that can generate massive
opportunities in the long term
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Two routes – produced for the Media or the
Trade
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Ensure that the article is written in a specific
way for the publication and the target audience
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Design
to stimulate a customer to take action towards a
buying or selling decision
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Contests,
coupons, sampling,….
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Reactive
(Ads in papers, Yellow Pages) waiting for the telephone
to ring or Pro-active (Contacting people) getting
leads for buyers now, in the future, don’t
yet know or not interested
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Store
leads in a database for following up with specific
dates and number of follow ups
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Either
cold calling or through a call centre
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Estate
Agents, Auction Houses, Solicitors, etc. contacted
informing them that people in financial trouble
with their mortgage could be helped by calling you
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Always
print on good quality paper/card - approx 280gsm
– double sided in colour
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Leave
one in restroom, counter. café table, shop.
changing room. etc.
When using a delivery drop ensure target area and
type of property required
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Suitable
for large leaflet drops, putting inside newspapers
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Pin
up in supermarkets, newsagents, dentists, doctors,
anywhere there is a notice board
Double Estate Agents Boards
Finders
Fees
Estate Agents
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Make
contact, establish rapport and let them know that
you buy properties at the right price.
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Let
them know that you are a Broken Chain Angel
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Make contact, establish rapport and let them know
that you buy properties at the right price.
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Let
them think that your Buy To Let properties will
be let through them
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Very
useful
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Will
meet likeminded persons who can give free advice
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May
find deals, speciality funders, legal advice, etc
for the price of a drink
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Not
indiscriminately but using local knowledge to see
if you can help someone who really needs help to
sell e.g. divorcing, upsizing, property run down,
etc.
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Legal,
financial, valuation, insurance, etc. are a wonderful
source of knowledge of properties needing repair,
a sale or client in trouble
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Probate
– Solicitors & Funeral Directors, Newspapers
(funeral directories) (deaths)
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Divorce
– Solicitors
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Dating
Agencies
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Citizens
Advice Bureau (often funded by local businesses
– offer Finders Fee)
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Put
their mind at rest that you fully appreciate their
client confidentiality by getting them to pass your
details on to their client in trouble.
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Look
for property for sale in the classified ads
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Target
landlords who are tight for cash or fed up and want
to sell their portfolio possibly including tenants
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Look
on the web and local papers for property that has
not sold for 4 months or more
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Contact
local deliverymen, gardeners, postmen, etc. for
a finders fee
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Always
refer back to the plan and compare with results
achieved
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Assess
what did work and what did not and why it didn’t
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Give
the did-nots further trials with a tweak or two
each time
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