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                          Those that entered the rental market hoping for long 
                          term gains with little or no risk have had a severe 
                          wake up call. Those with fixed mortgage deals at low 
                          rates that are now having to remortgage face a significant 
                          increase in monthly rental as new terms are much less 
                          favourable than before. And that is if they can find 
                          a fixed rate deal - many are now having to pay standard 
                          variable mortgage rates and are exposed to the vagaries 
                          of the money markets.  
                         
                          But there is always a silver lining to any cloud. For 
                          those landlords able to weather the storm the rental 
                          market has seen a strong upsurge in demand as consumers 
                          find it hard to raise the necessary deposit required 
                          to secure a mortgage. That means that many more are 
                          looking to rent and that has fuelled a strengthening 
                          of the rental achievable. 
                         
                          Whilst good news for landlords, the increased demand 
                          from tenants means that there is a scramble to secure 
                          the better properties at reasonable and affordable rents. 
                          With the usual bills to be added on top of rental, it 
                          would be more rewarding to have a mortgage and at least 
                          see capital appreciation over the long term as opposed 
                          to just outgoings. 
                         
                          But whilst the mortgage market remains closed to many, 
                          landlords can at least be choosy as to their tenants 
                          and can see capital and rental values appreciating. 
                          To get more, landlords should not be greedy and be professional 
                          about how they market and manage their properties.  
                        Be 
                          specific in your marketing and target the customers 
                          to whom your property will most appeal. Consider a specialist 
                          management company too since this added professionalism 
                          can improve tenant relations and provide the proper 
                          documentary and inspection services to protect your 
                          property. Selecting the right company to market your 
                          property can save you time and effort in the medium 
                          term since even in this internet enabled age, many tenants 
                          still work through letting agents. 
                         
                          Pre-emptive maintenance can save money in the long term. 
                          Don`t wait for things to break before replacing them 
                          - this annoys tenants and cost you emergency call out 
                          rates. Today`s tenants look for modern and contemporary 
                          white goods that have good efficiency ratings to help 
                          them  
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