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Article > Increase Your Profile not Just your Portfolio: Now is the time to Speak like a Pro

 

Article kindly provided by Celia Delaney

www.celiadelaney.co.uk


With an increase in house prices of 6% to June this year (Halifax) and a predicted recovery in the economy over the next two years (PriceWaterhouseCoopers) now is the time to start educating people in how they can make money in the property niche. If you are not already speaking about property, what’s stopping you? If you already use speaking as part of your marketing mix, are you seeing good conversions from it?

In a post-credit crunch, post-recession world, property has fallen out of favour for many people and they have forgotten what a great investment it can be. Seize this opportunity to educate them about how things are now, and how they can capitalise on that.

Many of the top figures in property in the UK are well known precisely because they speak. It is their speaking engagements and masterclasses that have made them stand out from the crowd. Think about your profile for a moment: how does it relate to your portfolio? Is it bigger or smaller?! You’ll soon find that if you speak, you will attract opportunities you previously hadn’t even dreamed of. Even making YouTube videos will put you in front of a much wider audience. My YouTube channel generates enquiries for me in ways I couldn’t have predicted, for example, The Dorchester Collection phoned me up one day and asked if they could fly me out to Geneva for their annual conference…I said ‘sure thing!’

Whether you want to sell from stage, or be a paid motivational speaker, you must learn the essential skills of speaking. Unless you are able to engage an audience, they will soon switch off, or worse, drift out of the exhibition hall. You need strong talk structures so you can move through a talk easily and you understand what all the parts of the talk are intended to do for you at any given moment. On top of that great structure, you need to find your own style, so that the audience believes in you as a person, which is going to be their number one reason for investing in you.

Speaking is superb way to engage with people. Nothing beats ‘chemistry’ and you can create that chemistry by telling great stories, and revealing your own personality on stage, as well as talking about other people and how they have succeeded with what you’ve taught them.

Just like in property, many things have changed in the speaking business and it pays to understand how the latest trends are affecting speakers and how they market themselves. Should you speak for free as a showcase, or hold out for fees at property exhibitions and events? What are promoters looking for if you want to sell from stage? Do you have a product or service ready-to-go that you could sell to a hungry crowd?

Historically, the two worlds of paid speaking vs. platform (sales) speaking have existed as separate entities, with one group believing the other to be either absurd or morally wrong. Nowadays, however, all speakers need to be able to promote. Why? Because fees are under attack. It’s a simple case of supply and demand: everyone wants to be a speaker. This is something of a revolution: professional speakers are learning how to promote, and sales speakers are learning how to inspire an audience that has got savvy to the tricks of NLP-inspired platform sales.

Not only that, but most entrepreneurs now have a book, and need to promote it to have any hope of it having a readership. Very few expect to make revenue from book sales, but you should want people to consume the book, because that is the only way to getting people talking about you. Your audience is your best sales force.

Speaking is the fastest, most effective way of getting your message across. It’s also low-cost compared to other marketing tools. It does take some time to prepare well and to go out and deliver, but why wouldn’t you want to be face-to-face with your prospects? Speaking allows you to do market research on the spot and to answer their questions, worries and objections right there and then.

If you’ve been speaking for a while, is it time to up your game? Would you like to speak in bigger spaces, to new audiences, or mix with some world-class speakers? Speaking is such a great journey: it is as much a lifestyle choice as a job once you start to get paid to speak. If you have the right strategy, that serves both your business and personal objectives, speaking can be an extremely enjoyable way to spend your time.

So have I convinced you that speaking is the next step in your exciting journey? I hope so.

If you want more, I have just released ‘Speaker Revolution’, my brand new video training series, where I show you:

• The 5 biggest mistakes speakers make (even the pro's) and how to fix them
• My best step-by-step template to crafting a presentation that will have your audience eating out of your hands, and leave them longing for more
• ONE secret that once added to any presentation will make it magnetic in nature and create an engagement with your audience that will make them want to follow YOU

You can register straight away here (the videos are only available for a limited time)
Join the Speaker Revolution

 


After reading psychology at Oxford, Celia worked in Human Resources at Unilever and lead a team as HR Director of one of their factory sites. Then, much to everyone’s surprise, she ran off to the Mountview Theatre school on a postgraduate diploma and went on to play many of her favourite feisty heroines. Using her background as an actress, her degree in psychology and her skills as a trainer, she then worked through corporate roleplay, and created events & products that get you speaking, persuading, and building an awesome reputation as a speaker.

 

 

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